Week Seven 10/03/14

This week I started creating my manual using Indesign. I'm finding it relatively difficult to use however  I think with practise I will get the hang of it and so far I am really enjoying making the book. 
On Wednesday I collaborated with a friend who does fashion styling, for a photo shoot. The shoot was a gothic themed shoot, with the makeup focused upon well contoured skin and thick black eyeliner, with striking black lips. This shoot links well to an eyeliner section in my manual which i can use, as well as putting in my portfolio. 

This makeup look focuses upon well contoured skin and heavy eyeliner, paired with a black lip.

Here are some behind the scenes images from the shoot...

Week Six 03/03/14

This week in tutorial i was advised to focus further upon who my target audience were. I had already planned that i wanted my manual to focus on a younger age group, however I was undecided about whether my target audience was going to be aspiring makeup artists who want to learn techniques to apply on models, or whether to aim it at teenagers who want to learn professional techniques to apply on themselves. 

I decided that there would be a larger target audience for teens who wanted to apply makeup to themselves. I then decided to hold a focus group, to find out what people of the target age group would be interested in seeing in the manual. I gathered a group of 5 13 - 17 year olds and asked them questions about what they would like the manual to focus on. A common response from all of them was they wanted to learn about brushes and which certain brushes are used for. This has showed me that I would like a lot of focus on the brushes and tools section. 
Another thing i noted was that several of them were unsure about which areas to highlight and contour, which also made me realise i need a detailed section about this.

This week I did a very exciting shoot for my manual. This shoot focused on well highlighted - flawless skin. I found a couple of images which really influenced me and i wanted to incorporate this into the shoot.




I thought these to images would show off the makeup well, and match the well highlighted theme of the shoot.